Android
https://endpoint.microsoft.com/
Apps -> Android -> Add -> Managed Google Play app -> Select
Find the app in the embedded store. Approve the app and then click "Select" (there will be no confirmation).
Go back to the app list and it should appear after clicking refresh.
Assign by selecting the app and going to Properties. The Assignments section is used to push apps or make them available.
Apple
Sign in with AppleDEP@sequyah.com with the credentials in Smartsheet.
Browse to "Apps and Books" and search for the desired app. The name search can be flakey, you can also search by app ID (Can be found in the URL on the public app store page)
Example -> https://apps.apple.com/us/app/smartsheet-teams-projects/id568421135
Once you find the app "purchase" licenses of the app. This is still required for free apps. Don't purchase thousands, I've been told it can slow down syncs.
Once it's been purchased you will now run a sync from Intune.
You can browse here by going to https://endpoint.microsoft.com/ and browsing to Tenant administration -> Connectors and tokens -> Apple VPP Tokens
Right click on AppleDEP@sequoyah.com and click Sync
Once the sync is complete the app should show up under Apps -> iOS/iPadOS
You can now assign the app by selecting it and going to Properties. Assignments is at the bottom.
Assign as desired and make sure to change the "License type" to "Device"